Lead pricing
Coating lead pricing: what exclusive leads cost and why.
Typical market ranges, what moves the price, and the number that matters more than price per lead: your cost per booked floor.
Typical market range per exclusive lead
Garage floor coating
What exclusive leads usually go for in the US
Flake floor
What exclusive leads usually go for in the US
Polyaspartic
What exclusive leads usually go for in the US
Metallic epoxy
What exclusive leads usually go for in the US
Polished concrete
What exclusive leads usually go for in the US
Commercial epoxy
What exclusive leads usually go for in the US
These are industry ballparks, not our quote. Your number depends on your zips, the coating work you want, and how many leads a month you take.
What affects the price of a coating lead
- Job type. Commercial, industrial, metallic and polished concrete leads cost more to generate than residential garages.
- Territory. Dense, competitive metros cost more per lead than smaller markets.
- Volume. Larger monthly packs lower the price per lead.
- Season. Peak spring and fall demand raises ad costs in most states.
- Qualification. Our quiz and SMS verification step make each lead cost more to produce and make it much more likely to close.
How lead packs work
- Choose a pack size: a small trial pack, a standard monthly pack, or a scale pack for multi-crew operations.
- Pay upfront. No contract, no minimum term, no auto-renewal.
- Every tier includes territory exclusivity, real-time delivery and the three-check replacement guarantee.
Price per lead is the wrong number to watch
At a 35 percent close rate, a lead near $115 costs about $329 per booked floor. A shared lead at $47 with a 5 percent close rate costs $940 per booked floor. Read more in how much epoxy flooring leads cost.
Floor math
Run Your Own Numbers
Pick the kind of floor you sell, set your average ticket and close rate, and see what a single lead is worth to your crew.
Lead value calculator
How Much Is One Coating Lead Worth to You?
Every number updates as you move a slider.
What it works out to
Garage Floor · 35% close
A model, not a promise. Real results swing with how fast you call, how you price, the season and your market. The default lead price is an industry ballpark, not our quote.
Common questions
Pricing questions
Why don't you list your exact prices?
Because the right price depends on your territory, the job types you want and your monthly volume. Instead of a price that is wrong for half our visitors, we show typical market ranges and confirm your exact price on a 15-minute call once we know your territory is open.
Is there a setup fee or monthly subscription?
No. You pay for the lead pack you choose. No setup fee, no retainer, no subscription.
Do you offer a smaller trial pack?
Yes. Most new clients start with a smaller trial pack so they can see the close rate before committing to monthly volume.
Do I get a discount for higher volume?
Yes. The price per lead drops as monthly volume goes up.
What payment methods do you accept?
Card payment. Packs are paid upfront before your campaign is built.
Get your exact price
Check your territory, then we confirm your exact per-lead price on a 15-minute call.
- Yours alone
- SMS verified
- No contracts
- Bad leads swapped free