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Exclusive vs shared epoxy leads: what you actually pay per booked floor.
Shared leads look cheap on the invoice. Here is why coating contractors who do the math end up paying more for them.
| Factor | Exclusive (Epoxy Meta) | Shared lead marketplaces |
|---|---|---|
| Who gets the lead | One contractor in your territory | Often 3 to 5 contractors at once |
| Typical price per lead | Higher, around $70 to $150 | Lower, often $20 to $60 |
| Typical close rate | 30 to 45% reported by our clients | Often in the single digits |
| Cost per booked job | Roughly $330 at 35% close | Often $600+ at 5 to 8% close |
| Price pressure on the quote | Low, you are the only quote | High, you are racing other crews |
| Bad lead handling | Three-check replacement guarantee | Varies by platform |
The short answer
Shared leads cost less per lead and more per job. When the same homeowner is sold to four crews, the close rate collapses and the winning quote is usually the cheapest one. Exclusive leads cost more per lead, but because you are the only contractor calling, close rates are several times higher and you keep your margin.
Run the numbers yourself
Take a shared lead at $47 with a 5 percent close rate. That is $940 in lead spend for every floor you book. Now take an exclusive lead at a market price near $115 with a 35 percent close rate. That is about $329 per booked floor. The cheaper lead costs almost three times as much per job.
Plug in your own numbers on the ROI calculator.
When shared leads still make sense
If you have a dedicated sales person who calls inside 60 seconds all day, and you sell on price, shared leads can work. Most owner-operated coating crews are on a job site when the lead comes in. That is exactly when exclusivity pays for itself.
Is your area still open?
Each territory goes to one coating crew. Tell us where you install and we will tell you, usually the same day, whether your zips are taken.
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- Bad leads swapped free